What is the biggest challenge of “not new” affiliate marketers?

There are so many challenges that beginners face in affiliate marketing that one article won’t easily contain them. So in this article, it’s not the challenges of affiliate marketing beginners that I’m talking about. Instead, it’s those who are already aware what affiliate marketing is about, and who know what they are trying to achieve by doing it.

I actually came up with this article from seeing this question being asked and answered on many online platforms. And the answers provided in those places always point in the same direction.

So, in this article, I’ll first be sharing with you the direction indicated by most affiliate marketers. And after that, I’ll discuss a possible solution to the problem faced by those “not new” affiliate marketers.

Ask most “not new” affiliate marketers what their main challenge is, and they will tell you something that concerns the “T-L-C” marketing set: Traffic – Leads – Conversion.

This is not a new thing. Even offline, most businesses have the exact same challenge to solve. That is why for example businesses seek to be located on busy streets – where there’s traffic. Without traffic, they will hardly get people visiting their premises who are interested in their products/services (referred to as leads) and won’t eventually get sales (conversion) – which is their ultimate goal.

So you see it’s the very same challenge that exists offline. However, offline it tends to be easier to address because it’s physical. You can see where the traffic is. So you only need to position your business in that location and the rest falls in place.

Online is a different environment. Although it’s the same challenge, this time around, you’ll need to introduce a number of complimentary elements to get things working properly.

Let’s consider the T-L-C series.

1. Traffic

Offline, businesses seek busy streets and front spaces. Online, where do you find the traffic?

In the series mentioned above, traffic is the easiest to achieve. You get traffic from “busy streets”. Social media, forums, Q & A platforms, website, etc.  – anywhere there are “people.” There’s even paid traffic that puts your offer before many eyes. So traffic in itself is not an issue. The question is finding the right traffic: leads.

2. Leads

This is much harder to achieve.

Several years ago, traffic online could be approached almost exactly as it ‘s done offline. You only needed to post links on social media to get people clicking and expressing interest in your offer. But there has been a lot of deception (scams) and so online traffic have become very skeptical of “offers” – even when they are genuine.

Offline, people have the benefit of the physical. They can see you, touch the product, assess your level of sincerity, etc. So they tend to trust you/your brand faster than they do online. That’s the reason why marketing videos tend to do better than other forms of marketing content. The audience build trust faster because they can see the marketer.

As there’s the problem of trust at this level, to get leads (i.e those interested in your offer which is also referred to as “warm traffic”), that’s where the greatest challenge lies. You have to build trust with your audience which is where the real work online lies. Building trust comes through consistent content production.

Whether it is on social media, a website of any other platform, regularly producing content attracts from the larger crowd only those who are genuinely interested in your offer – leads.

3. Conversion

Producing content regularly says to your audience that you are an authority in your niche, and that you mean business. Once this gets engraved in the minds of your audience, it is at that point that the conversion (i.e. your leads becoming actual customers) finally take place.

And this doesn’t happen overnight.

You may have access to traffic easily – perhaps by paying for it. In most cases, general online traffic are far from being leads. It’s your consistent content production that will really identify leads for your offer which – by the help of CTA – become converted with time.

This is the processed summarized. However, most affiliate marketers do not get the lead-building part correct. They may have traffic, but with the lead part not approached as it should, their traffic hardly or never converts into customers.

This is where the problem actually lies with most “not new” affiliate markets.

Leave a Comment

Your email address will not be published.