Do you have a business? Do you remember why you started that business in the first place? Businesses don’t just happen. They’re usually created on purpose.
Purpose of a business
– to produce a product or provide a service
– to distribute other people’s products
– to fill a gap in the market
– to benefit from an existing opportunity
. . . among others.
We could say, businesses are created to – kind of – offer some value.
Whether it’s offering some item on the roadside, serving food in a restaurant, offering a boat ride on calm waters or proposing a luxury room in a seaside resort, the business person generally aims to respond to some need. And not just to respond, but to do so while receiving something – often times more valuable – in return. That ‘thing’ is what’s generally referred to as profits.
So we can say that the goal of any business undertaking is logically to make profits. Possibly much of it!
How to make much profits
Different means may be used when it comes to making as much profit as possible for a business. But those methods all boil down to doing one thing: ‘selling’ as much as possible. In other words, the more you ‘sell’, the more profits you make. This applies to every kind of product or service that has made its name.
When the product is not a problem
In case the product concerned has not proven itself on the market, the owner may well want to work to improve its quality to first settle that issue. But as long as the product (service) has been proven to be appreciated by customers and potential customers, the product owner’s main duty will be to get it out there in front of the eyes of as many buyers as possible.
The power of the internet
In time past, the product developer would use what’s come to be known as traditional marketing means to achieve this goal. That’s where newspapers and magazines, radios and television channels, bill boards and public transport, and the like all came into play. With one goal: to make as many people as possible aware of the existence of the product.
Today, times have changed, and those age-old marketing methods are not only on the decline; they’ve become less effective. Not their fault though. Life – and attention to a large extent – has shifted from those methods to something else.
I’m speaking about the internet!
Such is the time, such is the reality. Today, virtually everything is moving or has already moved online.
As of January 2021 there were 4.66 billion active internet users worldwide, which represents close to 60% of our global population of more than 7 billion. And with a penetration rate of about the same percentage, the internet achieves in terms of marketing what traditional advertising used to – but at the speed of lightning. And virtually everyone is making use of it.
What a website will do for your business
When you create and have a website for your business, here’s how your business benefits:
1. YOUR BUSINESS NEVER CLOSES
Imagine how interesting it would be, owning a store where the doors are never closed to customers, even at night time.
2. YOUR BUSINESS IS EVERYWHERE
. . . Or having a franchise in every place imaginable.
That’s the kind of impact a website has on your business. It is always available and accessible to the whole world.
3. A WEBSITE SERVES AS A WINDOW TO YOUR BUSINESS
Potential customers can take a glance of your business (exploring relevant information) and get to appreciate it (your products or services) via your website. Which helps to enhance your brand.
4. PUTS YOU IN FULL CONTROL
Your website is your personal online property. Other forms of online presence are awesome, but with your own website, you are the ultimate decision maker of virtually everything. There’re no DOs and DON’Ts, rules and regulations you are forced to follow. You post what you want, how you want, when you want.
5. YOU HAVE INSIGHTS ON YOUR CUSTOMERS
With relevant tools installed on your website, you have access to vital data on the behavior of your customers and potential customers, which . . .
6. YOU CAN USE TO YOUR ADVANTAGE
It’s like being absent from your store, but whenever you return, you’re told all that customers had expressed in your absence. And then you go about taking appropriate actions to respond to their aspirations.
7. The greatest benefit
All this would eventually lead to having more customers, hence make you more money.
Remember what we said at the beginning? The ultimate goal of a business is to make as much in profits as possible.
Considering the advantages mentioned above, there’s no reason why a business should not have a website in this age.
Don’t miss out!
This is the 21st century, man! And the internet is the direction the whole world is moving in. Businesses are taking advantage of it to create their website and achieve their goals more readily. If the idea of having a website for your business doesn’t appeal to you, it’s highly likely that others in the same kind of business/activity as you have already seen the need, are using this vital marketing method, and are getting a much bigger bite of the online cake.
Are you okay with your competitors eating all the pie while you struggle for the crumbs? I hope not!
Wait no longer! Jump onto the digital train and don’t be left behind.
Where to start
A platform like SiteRubix makes creating a website easy to achieve.
Not only does it remove problems related to the technical aspect of building a website (you don’t need to be a techie or know coding), it allows your website to be up and running within minutes. When building a website with SiteRubix, you have access to training, as well as help from so many others users who will be quite willing to lend you a hand whenever you have a need. There’s also website hosting and prompt technical support for times when things seem overwhelming.
Why not start off by creating a free WordPress website for your business RIGHT NOW!