The needs of a company are function of the era it finds itself in. A company in the 19th century had different needs from those of companies in the 21st century. In the past, the needs of companies comprised mainly equipment. That was primarily because its existence mostly depended on production. Times have changed. And with that, the needs of companies.
In addition to tools that enhance production (of goods and services), companies in today’s world seek tools for communication as well. One of such tools is a website. In this article, I explore a number of reasons why companies need website in today’s world. Kindly see the reasons below:
1. It’s (the new) normal
As simple as this first reason may seem, it is the plain truth. We are no longer living in previous centuries when the word “website” didn’t even exist. Today, having a website has become the norm for organizations of all sizes, including companies.
It is by means of its website that an organization “sells” itself in the 21st century. Just how in time past there were other media that allow a company to be/become known, today those media have been replaced by modern ones like a website.
We refer to this age as the Information Age due largely to the existence of the internet. And who speaks of internet speaks of website. You can not be a normal company – or other organization – in this age, and ignore having a website. Not only will you appear “outdated”, you’ll miss out on all other advantages that having a website comes along with.
2. For a wider reach
Perhaps the most important role of the internet is to get information farther and wider than would have previously been possible. Another reason why a company needs a website is the wider reach a website offers. In the past, companies were generally localized. They produced goods and / or services to serve the local or – at most – a national market. With globalization, companies are targeting markets in other parts of the world.
Their website, an integral part of the internet, enables them to reach audiences beyond their national borders. In so doing, they can more readily reach their goal of serving markets outside of their national limits. In this age, only companies that still have their local market as their ultimate objective that do not need a website. Their potential customers would use other more restricted means to interact with them. All companies that have a global mission and vision are obliged to have a website.
3. Source of Information
Have you been in need of a piece of information concerning an organization and you find it on their website? Maybe or maybe not. But that’s another reason why companies need websites. A company’s website serves to provide information to all who visit it. Instead of potential customers or partners trying to physically reach the company to gather information as it was done in the past, they can simply access relevant information by visiting the company’s website.
4. Means of Interaction
It doesn’t just stop at the level of information. On a company’s website, there’s possibility of interacting with potential stakeholders. For example, in addition to simply getting to know how much specific products or services cost, a potential customer could make their order or begin relevant conversation right from the company’s website.
5. A modern marketing tool
The ultimate goal of a company is to make profit. Who speaks of profit speaks of selling. And who speaks of selling speaks of marketing. A website is perhaps the most effective way of marketing the products / services of a company. By its wide reach, it can out-perform every other marketing tools that was around before it.
Like every organization that has a goal of reaching far and wide, a modern company needs to have a website. For several reasons including the far reach a website provides (by means of the Internet) as well as its quality performance as a marketing tool, a company can not exist normally in today’s world without having a website – especially considering that a website assists it in achieving its ultimate goal of maximizing profit.